Automations

What are Automations?

Automations let you send emails automatically based on what your customers do. When someone purchases a product, opens an email, gets tagged, or takes any action — you can trigger a personalized response without lifting a finger.

Unlike broadcasts that you schedule and send once, automations run continuously in the background, responding to customer behavior in real-time.

Our Philosophy: Simple & Effective

Many automation tools overwhelm you with complexity that only 1% of businesses ever use. We take a different approach — providing the core automation features that 99% of businesses actually need, without the unnecessary bloat.

The result: automations that are easy to set up, easy to understand, and actually get used.

For advanced needs, developer mode lets you create custom triggers for any scenario — for example, sending an email when a user reaches a certain usage limit or completes a specific milestone.

Triggers

Start an automation when a contact:

• Purchases a product — Send a thank you, delivery instructions, or upsell
• Gets tagged — Respond to any action that adds a tag to their profile
• Opens an email — Follow up with engaged subscribers
• Clicks a link — Send relevant content based on their interest
• Signs up — Welcome new contacts with an onboarding sequence

Actions

When triggered, automations can:

• Send an email — Deliver personalized messages
• Wait — Add delays between steps (hours, days, weeks)
• Add or remove tags — Update contact segmentation
• Branch with conditions — Take different paths based on contact data

Common Use Cases

• Welcome Series — Introduce new subscribers to your brand over several days
• Post-Purchase Follow-up — Thank customers, ask for reviews, suggest related products
• Product Onboarding — Guide new customers through getting started
• Re-engagement — Win back inactive contacts with targeted offers
• Abandoned Cart Recovery — Remind shoppers about items left behind

How It Works

Building an automation is straightforward:

1. Choose a trigger — What action starts the automation?
2. Add your steps — Emails, delays, conditions, tag updates
3. Activate — Turn it on and let it run

Once active, your automation works 24/7, responding to customer actions instantly without any manual effort.