Email Broadcasts

What are Email Broadcasts?

Email Broadcasts allow you to send one-time email campaigns to your contacts. Unlike automations that trigger based on user actions, broadcasts are scheduled campaigns you create and send to a specific audience at a specific time.

Use broadcasts for:

• Announcements and product launches
• Newsletters and updates
• Promotional campaigns and sales
• Event invitations
• Any one-time communication to your audience

Creating a Broadcast

Creating a broadcast follows a simple 3-step process:

Step 1: Campaign Details

• Name — Internal name to identify this campaign
• Subject — The subject line recipients see in their inbox
• Sender — The "From" address (from your configured sender emails)
• Preheader (optional) — Preview text shown after the subject in email clients

Step 2: Email Content

Design your email using the rich text editor. You can format text, add images, insert links, and create columns for layout flexibility. A template footer is automatically appended to every email with unsubscribe links and your business information.

Step 3: Recipients & Schedule

• Recipients — Send to all contacts or filter by tags to target specific segments
• Schedule — Set the date and time when the broadcast should be sent

The system estimates how many contacts will receive the email and how many credits it will cost before you schedule.

Broadcast Status

Broadcasts move through several states:

• Draft — Work in progress, not yet scheduled
• Scheduled — Queued to send at the specified time
• Sending — Currently being delivered to recipients
• Sent — Successfully delivered
• Failed — Delivery encountered an error

Testing & Preview

Before scheduling, you can:

• Preview — See exactly how the email will appear to recipients
• Test — Send a test email to any address to verify everything looks correct

Managing Broadcasts

From the broadcasts list, you can:

• Edit — Modify draft broadcasts
• Duplicate — Create a copy of any broadcast to use as a starting point
• Unschedule — Return a scheduled broadcast to draft status
• Delete — Remove draft or scheduled broadcasts

Statistics & Tracking

Every broadcast records delivery metrics you can review at both the campaign and fleet level:

• Sent — Total emails handed off to the mail provider
• Delivered — Successfully delivered to the inbox (reported back via the provider status webhook)
• Opened — Tracked via a 1×1 tracking pixel injected into the email; the first open transitions the email to the opened status
• Clicked — Links in the email content are rewritten to pass through a redirect that records the click before forwarding the recipient to the original destination
• Bounced / Failed / Spam — Reported by the provider and reflected on each individual email
• Unsubscribed — Recipients who clicked the unsubscribe link and confirmed they want to opt out

The broadcasts dashboard aggregates these counts across all broadcasts sent in the last 90 days and displays per-widget summaries (broadcast stats, automation stats) at the top of the page, so you can see trend lines at a glance without opening an individual campaign.

Status webhook: the webhook endpoint that receives delivery status updates from the mail provider is authenticated with a bearer token — only signed callbacks from the configured provider can update email status.

Incoming mail: replies and bounces sent back to a configured sender address are parsed automatically. Unsubscribe-by-email requests remove the contact from sending, and other replies can be forwarded to a support inbox when forwardTo is set on the sender.

Suppression List

The suppression list prevents emails from being sent to contacts who should not receive them. Contacts are automatically added to the suppression list when:

• Unsubscribed — Clicked the unsubscribe link in an email
• Bounced — Email delivery failed (invalid address, full mailbox, etc.)
• Reported Spam — Marked your email as spam
• Invalid — Email address confirmed not to exist

You can view and manage the suppression list by clicking the suppression icon on the broadcasts page. While you can remove contacts from the suppression list, doing so for unsubscribed or spam-reported contacts is strongly discouraged as it can damage your sender reputation and violate anti-spam regulations.

Credits

Sending broadcasts uses your business credits. There is a minimum of 100 credits per broadcast, which covers up to 1,000 recipients. Above 1,000 recipients, each additional email costs 0.1 credits. The estimated cost is shown before you schedule the broadcast.